One+night,+I+looked+out+the+window+and+I+saw...

One day I looked out of my window and saw a hot air balloon landing right in the middle of my street! I rubbed my eyes, thinking, "Is this real or am I dreaming?" My first thought was that something had gone terribly wrong for the occupants to be landing in a busy, residential neighborhood.

But then, out of the balloon climbed a man with a bullhorn. He began marching up and down the street, yelling "Balloon rides! Take your first balloon ride! Climb right in, and off we'll sail. Just $100.00 dollars. Sign a simple waiver, and we're off!"

"What marketing!" I thought to myself. A genious sales strategy. Bring the product to the customer. Ice cream trucks have been doing this for decades, but this was the first time I had seen anyone else make such good use of this technique. It made me wonder what other products could be similarly marketed. Swimming lessons? No, pools are too big. I decided to think about this more in the morning.